Tweeters should be aimed at the primary listening position. For rooms with lower ceilings, toe-in the speakers. They should be facing downward for rooms with high ceilings. The speakers should be placed outside the perimeter of the seating area and in line with the left and right mains. Dolby Atmos allows you to bring immersion into a home where you will not be allowed to cut holes in the ceiling.”įor in-wall listener-level speakers, Craig recommends they are at least 3 feet below the ceiling. In fact, we have done A/B testing comparing in-ceiling speakers to upfiring Dolby Atmos modules on freestanding speakers and people cannot tell the difference. “I am not going to tell you that you cannot install an all in-ceiling Atmos system. There needs to be speakers at listener-level,” he says. “The customer may be OK with it, but it is not the right experience. The upmixer is included in every Dolby Atmos Hardware Bundle.ĭo not design and install all in-ceiling Dolby Atmos configurations. Using the newly renamed Dolby Surround Upmixer, integrators can make non-Atmos channel-based content sound pretty close to real object-based surround sound. To date, there are 67 Blu-ray titles in Atmos with the total due to reach 100 by the end of the year.Īmong the key recommendations from Craig are:ĭo not be afraid to mix legacy equipment with Dolby Atmos, says Craig. “It will allow you to sell more wire, cable and processors, while also selling more design and calibration services.” Speaking at the Pacific Northwest Consumer Electronic Expo (PNWCEE) recently in Seattle, Craig Eggers, director, content creation and playback, home theater, for Dolby Laboratories, pumped up a room full of dealers about how Dolby Atmos represents one of the first product opportunities in a long while for integrators to grow their business revenue volume and bring in new customers, calling the technology immersive, compatible, scalable and adaptable. Integrators are getting more clarification on exactly how to design and install Dolby Atmos speaker configurations for their customers.

Dolby atmos disc demo